Board of Directors

Tan Sri Datuk Hussin Bin Haji Ismail was appointed to the Board on 21 December 2020.

Tan Sri Datuk Hussin Bin Haji Ismail graduated with a Diploma in Police Science from University Kebangsaan Malaysia in 1998. He subsequently obtained a Master of Occupational Safety and Health Risk Management from Open University Malaysia in 2016.

Tan Sri Datuk Hussin Bin Haji Ismail began his career in the Royal Malaysia Police (“RMP”) in 1971. During his tenure with RMP for over 39 years, he held various positions including Head of Special Branch of Perlis (1989-1992) and Officer in Charge of Police District of Shah Alam (2000-2002).

In 2002 he was appointed as the Head of Special Branch of Perak before taking on the position of Chief of Police for Terengganu in 2004. In 2006, he was appointed as the Chief of Police for Johor. In 2008 he was made the Director of Internal Security and Public Order Department in Bukit Aman. Subsequently, he was promoted to the rank of Deputy Inspector General ("DIG") in 2010 before his retirement in 2011. As DIG, his key responsibilities included assisting the Inspector General of Police (“IGP”) in the process of achieving the vision, missions and objectives of the RMP. While holding the position of DIG, he also worked closely with the IGP in formulating policies and the guiding principles in ensuring the preservation of peace and security of the nation.

He is presently an Independent Non-Executive Chairman of SKP Resources Berhad and Independent Non-Executive Director of EP Manufacturing Bhd. Tan Sri Datuk Hussin Bin Haji Ismail was previously the Chairman of Koperasi Polis DiRaja Malaysia (2016-2018). Currently, he is the Deputy Chairman of Yayasan Pengaman Malaysia.

He holds directorship in several private companies.

He has no family relationship with any Director or major shareholder of the Company.


Jason Koh Jian Hui was appointed to the Board on 11 November 2020. He is responsible for setting the strategic direction for the Group and overseeing the overall operations of the Group. He also leads the marketing and sales efforts, including maintaining business relationships with the customers.

Jason Koh Jian Hui completed his education and obtained an International General Certificate of Secondary Education from Melaka International School in 2011.

Upon completing his studies, Jason Koh Jian Hui joined Kerapjaya Development Sdn Bhd, a property developer which was his family business, as a director in 2011. He built his experience supporting his family through participation in business development and oversaw the completion of residential and commercial property development projects in Muar. He ceased active participation in the company in 2016 when he co-founded ESB with his cousin, Koh Cheng Huat.

Notwithstanding his past experience not being in furniture industry, he has accumulated useful general business management skill sets through his involvement in property development business. As a businessman, he was instrumental in growing Ecomate’s furniture business into its current state.

He does not hold any directorship in any other public listed companies.

He holds directorship in several private companies.


Koh Cheng Huat was appointed to the Board on 11 November 2020. He is responsible for managing the design and development as well as production operations of the Group.

Koh Cheng Huat completed Penilaian Menengah Rendah in Sekolah Menengah Bakri in 1993. He has more than 20 years of experience in the furniture industry involving design and development, production as well as marketing and sales of furniture products.

In 1993, Koh Cheng Huat started his career as an apprentice in Yang Ah Kang & Sons Pte Ltd, a Singapore-based custom-made furniture and interior fittings company. In 1996, he returned to Malaysia and ventured into business with a business partner. During the period from 1996 to 2014, he pursued the following business ventures with the same business partner:
(i) In 1996, he co-founded and became a partner at Chin Decoration and Interior Design, which was involved in interior design, where he was responsible for project management of renovation works undertaken by the firm for its clients. Chin Decoration and Interior Design ceased operations in 1998 and the partnership was subsequently terminated in 2001;
(ii) In 1998, he co-founded and was appointed as a director of Surplus Creations Sdn Bhd, a MDF furniture production company. As director, he oversaw product design and development as well as production activities. Surplus Creations Sdn Bhd primarily produced furniture for the local market. The company ceased operations in 2006, and was subsequently dissolved in 2017;
(iii) In 2001, he co-founded and became a partner at Surplus Furniture Enterprise, which was involved in the business of spray painting of furniture products. The business ceased operations in 2006;
(iv) In 2006, he co-founded and was appointed as director of Jian Gian Industries (M) Sdn Bhd, a chipboard furniture manufacturer where he oversaw product design and development as well as production activities; and
(v) In 2009, he co-founded and was appointed as director of Timber Art Design Sdn Bhd, a chipboard furniture manufacturer, to focus primarily on the export markets. He was responsible for product design and development as well as production activities.

In 2014, he disposed his equity in Jian Gian Industries (M) Sdn Bhd and Timber Art Design Sdn Bhd to his business partner and another individual, and ceased being a director in these companies.

In 2015, he founded and was appointed as director of De Wings Sports Gallery Sdn Bhd, a retailer of sports equipment. The company ceased operations in 2018.

In 2016, Koh Cheng Huat and his cousin, Jason Koh Jian Hui, incorporated ESB to pursue opportunities in the furniture production business.

He does not hold any directorship in any other public listed companies.

He holds directorship in several private companies.


Datuk Lee Ching Yong was appointed to the Board on 21 December 2020. He is also the Chairman of our Remuneration Committee and a member of our Audit and Risk Management Committee and Nominating Committee.

Datuk Lee Ching Yong graduated with a Bachelor of Laws from the University of Malaya in 2001. In the same year, he commenced studies for his Master of Laws and completed a thesis titled “Towards a Single Competition Legislation for Malaysia”. He was awarded the Master of Laws in 2005 from the University of Malaya.

Datuk Lee Ching Yong began his career upon graduation in 2001 as a pupil in EH Lim Lee & Partners where he supported the legal team in providing legal advice to clients of the firm. In March 2002, he was admitted as an advocate and solicitor of the High Court of Malaya upon completion of his pupillage. He subsequently joined PC Low & Co in 2002 as paralegal. He has also contributed to the publication of a book entitled “Remedi-Remedi Bagi Kemungkiran Kontrak Di Malaysia (Remedies For Breaches of Contracts in Malaysia)” authored by Cheong May Fong, which was published in 2004.

In 2004, he founded Chris Lee & Partners, a legal firm based in Muar, in which he has since been actively practicing law as Partner. As Partner, he is responsible for leading the firm and providing strategic direction.

Concurrently with his legal practice, he was appointed as Special Officer to the Chief Minister of Johor from 2008 to 2013 and was instrumental in supporting the Chief Minister of Johor in attending to issues faced by the population of Muar. In 2014, he was appointed as Muar Town Councilor, a position he held until 2018 and thereafter he returned to practice under his legal firm, Chris Lee & Partners to this day.

He does not hold any directorship in any other public listed companies.

He holds directorship in several private companies.

He has no family relationship with any Director or major shareholder of the Company.


Lim Yik Hui was appointed to the Board on 21 December 2020. She is also the Chairwoman of our Audit and Risk Management Committee and a member of our Nominating Committee and Remuneration Committee.

Lim Yik Hui graduated with a Bachelor of Business in Accounting from Charles Sturt University, Australia in 2000. In 2004, she was registered as a member of Certified Practising Accountant (Australia) and was also registered as a member of the Malaysian Institute of Accountants.

Lim Yik Hui began her career upon graduation in 2000 as an audit assistant at Ng & Co where she supported the audit team in carrying out audit assignments. She then joined Mustapha Khoo & Co in 2001 as an audit assistant where she participated in audit assignments carried out by the firm. She left Mustapha Khoo & Co in 2007 as an audit supervisor and subsequently joined SC Lim, Ng & Co as Audit Assistant Manager where she led a team of auditors on audit assignments for clients across various industries. In 2009, she joined Nam Cheong Dockyard Sdn Bhd, a wholly owned subsidiary of Nam Cheong Limited listed on the Mainboard of Singapore Exchange (SGX), as Corporate Accountant. Her responsibilities comprised preparing consolidated financial statements, quarterly and annual results as well as financial result of annual reports. She also oversees all accounting functions of the company, including liaising with external parties such as auditors, tax agents, local authorities and statutory bodies. Since 2019, her job function was realigned to oversee group operational finance and tax matters of Nam Cheong group as a result of the group’s business expansion.

She does not hold any directorship in any other public or private companies.

She has no family relationship with any Director or major shareholder of the Company.


Goh Siow Cheng was appointed to the Board on 31 July 2024. She is also the Chairperson of our Nominating Committee and a member of our Audit and Risk Management Committee and Remuneration Committee.

Goh Siow Cheng graduated with a Bachelor of Business (Accounting & Finance) from University of Technology Sydney, Australia. She is member of Certified Practising Accountant, Australia.

Goh Siow Cheng is currently the Group Chief Financial Officer and has been working with the Bioalpha Group since 2014. She is one of the key senior staff who is involved in the listing exercise of the Bioalpha. She has responsibly and effectively led her team to take on various corporate exercises, investment and acquisition projects for Bioalpha.

She has more than 10 years of experience in audit and assurance from a large international accounting firm where she was involved in audits for both private limited companies and public listed companies across various industries, including manufacturing, trading, property development, information technology and plantation.

She is presently an Independent Non-Executive Director of BTM Resources Berhad.

She does not hold any directorship in any other private companies.

She has no family relationship with any Director or major shareholder of the Companies.


Additional Information
Conflict of Interest
None of the Directors has any conflict of interest with the Company.

Conviction for Offence
None of the Directors has any convictions for offences within the past 5 years (other than traffic offences).

We make interiors infused with the spirit of contemporary design and minimalist philosophies.

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